Another dining and food app is now available for those that visit or live around Westfield San Francisco Centre.
The Dine on Time app is part of the Westfield Dine on Time service, which allows you to order food from a select group of the mall’s restaurants for pick-up or delivery. The service launched as a pilot yesterday at a media event hosted by Westfield Labs and Westfield San Francisco Centre.
Participating restaurants include Amoura Café, Beard Papa’s, Bistro Burger, Buckhorn Grill, Catch Isle, CocoaBella Chocolates, Coriander Gourmet Thai, Cupola Pizzeria, Kichi Grill, Lark Creek Steak, Loving Hut Vegan Cuisine, M.Y. China, Pasta Moto, Sorabol Korean BBQ & Asian Noodles, and Straits.
Well-Executed Dine on Time App; Limited Audience
While she was busy taking photos of the special “Westfield Tastemakers” dishes they had on display (showcased below), I chatted with an event host who explained how the app worked. She also gave me a coupon for $15 off my first order. It was helpful to have hosts explaining the service to attendees since there didn’t appear to be any program or presentation at this event.
During the six-month pilot period, users of service will also be able to order six “app-only” menu items available only through Dine on Time. These items were created through collaborations between chefs and bloggers local to San Francisco.
Here at San Francisco Food, we use quite a number of food apps and the Dine on Time app ranks among the best in terms of execution. The restaurant choices and menu items are clear and easy to navigate. The ordering process is easy. I like that you’re not forced to register all your information just to place an order.
One downside to the Dine on Time app is that it doesn’t offer PayPal as a payment option. I would have opted for PayPal if that was available.
Since I already had the $15 coupon in hand, I ordered cream puffs from Beard Papa’s. I selected the pick-up time, I paid, and it was done.
When Grace came back to where I was sitting, I mentioned that I had already ordered from Beard Papa’s. “With vanilla filling, right?” she asked.
I, of course, had ordered all chocolate.
Turns out my mistake would be a good test of the service. I opened the confirmation email I received and replied back saying that I needed to change the cream puff filling to vanilla. Surely, my email would go into a black hole and that I’d have to change the order when I picked up the items.
A few minutes later, a customer service email arrived saying that Beard Papa was informed of the change. Thank goodness. I really hate calling customer service phone support.
Ten minutes later, we headed down to Beard Papa’s and found them in the middle of preparing our order — with the correct vanilla filling.
So the service worked well, but you have to be a frequent visitor to the mall, or work or live around the area, for the app to be really useful.
Delivery Available in Nearby Areas on the Dine on Time App
Bike delivery of food from participating restaurants within the Dine on Time app is available for $9.95 through the service. The delivery area is currently most of SOMA, Union Square and the Financial District.
These are areas heavily populated by food and dining options, both within short walking distances and via delivery. So unless you’re craving a dish from a restaurant only located in the Westfield shopping center, the apps usefulness falls short on this count.
The expensive delivery fee is also a barrier.
Opportunity for Westfield Labs
Although the service is limited to the select restaurants and the delivery area, the app itself is well done. Westfield Labs should provide the app technology to other services. Dine on Time works well. If it adds PayPal as an option, it would be even better.
Learn more about Dine on Time app at http://westfield.com/food. You can download the iOS app from the link on the site.
Below are the shots that Grace got at the event.